He was a German monk, theologian, university professor, Father of Protestantism, and church reformer whose ideas influenced the Protestant Reformation and changed the course of Western civilization. He died on February 18, It especially defied the teachings of the Church on the nature of penance, the authority and power of the pope and the efficacy of indulgences.
Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
People recognize each other as such from the sound of this voice. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
There are no secrets. The networked market knows more than companies do about their own products.
And whether the news is good or bad, they tell everyone. A metaphysical construct called "The Company" is the only thing standing between the two. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. Companies can now communicate with their markets directly.
If they blow it, it could be their last chance.
Companies need to realize their markets are often laughing. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
Getting a sense of humor does not mean putting some jokes on the corporate web site.95 Theses. The 95 Theses, a document written by Martin Luther in , challenged the teachings of the Catholic Church on the nature of penance, the authority of the pope and the usefulness of indulgences.
The 95 Theses Out of love for the truth and from desire to elucidate it, the Reverend Father Martin Luther, Master of Arts and Sacred Theology, and ordinary lecturer therein at Wittenberg, intends to defend the following statements and to dispute on them in that place.
Out of love for the truth and from desire to elucidate it, the Reverend Father Martin Luther, Master of Arts and Sacred Theology, and ordinary lecturer therein at Wittenberg, intends to defend the following statements and to dispute on them in that place.
The 95 Theses, also known as the "Disputation on the Power and Efficacy of Indulgences," was a list of discussion topics that Martin Luther nailed to the door of Wittenberg Castle church in to protest the sale of indulgences. Martin Luther’s '95 Theses' and the Reformation.
On October 31, , Martin Luther, angry with Pope Leo X’s new round of indulgences to help . The Ninety-Five Theses on the Power of Indulgences, commonly known as The Ninety-Five Theses, was written by Martin Luther.. Luther argued that the Church should not sell metin2sell.come many people agreed, Luther became very popular, paving the way for the Protestant Reformation..
On October 31, , Luther approached the church .