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Nowadays, the company markets over brands and has more than 2, products in every category in the beauty business. From hair colour products, the company expanded its product lines to permanents, styling aids, cleaners, perfumes and body cosmetics.
Those products were distributed through different distribution channels, from hair salons and perfumeries to hypermarkets, supermarkets, and health and beauty outlets. They also distributed their products through direct mails and promoted the products hardly via advertising. Each employee also receives a copy of this document to apply in their day-to day activities.
Managing company ethics and social responsibility essay Corporate Social Responsibility CSR refers to the fact that board of directors of a company, as the trustees of various interest parties that actively participate in altruist activities in order to perform their due corporate roles in the society according to Liu Jun Hai, ; for those profit-oriented companies, when their decision making bodies become certain that some undertakings are mostly desired by the majority of the society should give up their intent of making profits from the undertakings and try to meet the expectations of the majority according to Liu Lian Yu ; the fact that companies shall not take optimal-profit-making for directors as the sole aim of corporate existence.
CSR is an integration of legal and moral obligations of a company. Legal obligation, a statutory liability taking state coercive forces as its performance guarantee, means legal security of minimum requirement of morality necessary to maintain basic social order.
Moral obligation is a responsibility non-legalized and voluntarily performed by the obligors and which takes any other means than the state coercive forces as its performing guarantee.
It is a higher demand of morality on people above their legal obligations. CSR, as an obligation that a company is liable to the society, is not simply a legal obligation or a moral obligation. Rather, it is the integration of the two. CSR is also an amendment and complement to the conventional principle of maximized profits for shareholders.
The conventional companies and company laws take individual principals shareholders as the starting point for consideration, believing that the highest or the sole objective of a company is to achieve profits in order to maximize the profits for shareholders whereas CSR takes social principals as its starting point, believing that the objective of a company should be of two dimensions.
In addition to realizing the maximum profits for shareholders, companies should also strive to maintain and upgrade social benefits. Any single one of the objectives will have to be put under restriction by the other of the two corporate objectives to achieve maximum corporate profits and social benefits.
Therefore, the objectives of making profits and of bringing social benefits are often found in strong tension. Their respective objectives of maximization are realized under conditions of reciprocal interactions and a balance in corporate objectives has also been maintained.
Obviously, CSR is an amendment and complement to the conventional principle of maximized profits for shareholders. And this amendment and complement does not reject the principle of maximizing profits for shareholders according to Lu Dai Fu Helping men and women around the world realise that aspiration and express their individual personalities and gain self-confidence to the full is their main mission.
Mission is an essential purpose that differentiates one company from others that gives so much meanings and values to their business and to the working lives of the employees and they are proud of their works.
This enables their brands to deliver products which are innovative which is the process of taking a creative idea and turning it into useful product, service, or method of operation Robbins, DeCenzo, and Coulter, 8th editionhighly effective which means doing right things, or completing activities so that organisational goals are attained Robbins, DeCenzo, and Coulter, 8th editionpractical and pleasant to use, and which are manufactured to the most demanding standards of quality and safety.
They also constantly challenge themselves and their methods by aiming excellence. In the field of biology for example, the genomics explosion, progress in stem cell research and intensive use of multiple reconstructed skin models are giving us a clearer understanding of the diversity of the aging mechanisms at play in different ethnic skin and hair types, while enabling us to identify new cellular and molecular targets and to predict effects more quickly and accurately.
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Print Reference this Its social responsibility lies within the company as a whole. Social responsibility comes in many forms and recognizing any one form means.
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