Overview of key market forces propelling and restraining market growth: Up-to-date analyses of market trends and technological improvements Pin-point analyses of market competition dynamics to offer you a competitive edge major competitors An array of graphics, BEP analysis of major industry segments Detailed analyses of industry trends A well-defined technological growth with an impact-analysis A clear understanding of the competitive landscape and key product segments The report also points out the latest trends in the Worldwide 'rts juice plant' market and the various opportunities for the 'rts juice plant' market to grow in the near future. The report takes help of various analytical tools to predict the 'rts juice plant' market growth of the market during the forecast period. The report also provides a bird's eye view of the global industry with details on projected market size and then progresses to evaluate the industry in detail About EIRI Board:
Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the manufacture of carbonated beverages - Comparative Study of Pepsi and Coca-Cola India Essay introduction.
Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and Preserved Fruit and Vegetable Industry. Principal activities and products: What is Soft Drink?
Soft drinks are enormously popular beverages consisting primarily of carbonated water, sugar, and flavouring. A nonalcoholic, flavored, carbonated beverage usually commercially prepared and sold in bottles or cans.
The threat of substitutes is reduced by the expansion of products portfolio: Suppliers have less bargaining power: Different levels of bargaining power exist among the groups of buyers: Strong barriers to new entrants: Large and growing market?
Different flavors and packages? Narrow range of material o Opportunities? Establish facts and use potential PR? Replace alcoholic drinks Further replace tea and coffee o Threats? Soft Drink in School Guideline?
Distribution costs Consumption of Soft Drink in India India is one of the lowest soft drink consuming countries in the world. According to per capita in India is 5 bottles per year, while highest consumption in USA of bottles per year. Coca — Cola, which had winded up its business from India during the introduction of FERA regime reentered in India after 16 years letter in Pepsi although started a couple of years before Coca — Cola inright now it has lower market share.
It has brought over Mumbai based Dukes range of soft drinks. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly brands in over countries or territories and serves 1.
The company operates a franchised distribution system dating from where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Indian operations comprises of 50 bottling operations, 25 owned by the Company, with another 25 being owned by franchisees.
That apart, a network of 21 contract packers manufacture a range of products for the Company. Coca-cola- product and the brands: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally.
The Coca-Cola Company claims that the beverage is sold in more than countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke a now genericized trademark or in European and American countries as cola or pop. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world.
The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines.
Marketing as an operation also is divided into 2 roles, Coca-Cola India marketing corporate role and Region marketing local role. While the corporate marketing is involved in developing the brand personality and ensuring share of voice through above the line marketing spendsthe region marketing is responsible for the on ground activation and ensuring share of throat through effective below the line spends.
There is a marketing resource allocated to each unit under a region to carry out local activation and execution of brand plans, hence each unit is self sufficient. Basic marketing philosophy and marketing objectives: This is enabled through their innovative advertising in all mediums and effective promotions on respective brands.
Type of advertising with respect to product life cycle that Coca-cola adopts is reminder type. The reason behind this fact is that Coke is such a product that is at its maturity level currently, so for such a product companies mostly go for reminder type of advertisement so that they can penetrate more and more and the same is the case with Coke.
Setting of Advertising budget: Coca-Cola sets its advertisement budget on the basis of competitor based budgeting. The Major competitor of Coke is Pepsi and as Coke realizes that Pepsi has increased its advertising budget, straight away Coca-Cola management plans to do the same so that they can compete in advertising department as well Advertising Strategy: Before creating advertising message the Coca-Cola Company gives lots of time to the factor that the message must gain customer attention.4 Company Products and Services.
7. 5 Company Structure 7 Span of Control. 8.
6 Company SWOT Analysis 9 7 Coca-Cola Change Management. 8 Conclusion OPPORTUNITIES 45% of the markets are untapped. SWOT ANALYSIS OF MAAZA TETRA PAK STRENGTHS Most demanded mango juice in TP.
Thums Up and Gold Spot. THREATS Supply of competitors’ Tetra Pak is strong in remote locations which are eating up the market share of Maaza TP.
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culture of coco-cola product strategy productline of coco-cola, india swot analysis of coco-cola bcg- matrix BENEFITS LIMITATIONS BCG-MATRIX COMPONENTS VII. VIII. IX. X. The project report titled 'rts juice plant' includes Present Market Position and Expected Future Demand, Market Size, Statistics, Trends, SWOT Analysis and Forecasts.