Studying Cinema People talk about the movies they see, and some people write about those movies for newspapers and magazines.
Customers are the end of cinema, not Netflix! Are home content offerings the proverbial Temple Of Doom for cinema? Or an opportunity for an industry still recovering from a digital makeover to build upon an existing platform?
Content distribution, like retail or hospitality, is a mph freight train without brakes that shows no evidence of slowing down. Did you see a trend there?
Glitz, glamor, people getting dressed up for a night out. It was similar to what millennials would do with a contemporary twist when going to a gig or a Broadway show. It was an immersive experience with a crowd; special and memorable.
For some reason, it has become acceptable to say [to audiences] we are providing this empty room with a TV in it and just watch a film.
This quote from film director Christopher Nolan in October paints a fairly harsh picture of how some people view the current state of cinemas.
To combat competition from other offerings, many cinemas are making changes to ensure better, more immersive experiences for customers. Does something in that statement seem familiar? By offering luxury seating and restaurant-grade food and beverage offerings, what was once dinner and a movie is now dinner WITH a movie.
Many customers are embracing attending the latest box office films and enjoying fish and chips, gourmet burgers, and more movie-themed fare such as a Tuscan Raider quesadilla or C3PO-melette pizza. With cinemas adopting increasingly sophisticated software solutions, moviegoer data can be collected and analyzed in unprecedented ways.
Using these products enables cinemas to gain new understanding of moviegoer preferences and tailor their marketing campaigns and cinemas accordingly.
Ian Shepard goes on to encourage a data-driven approach. Millennials are the most responsive to informing organizations about what they want in a more intimate way. Being responsive to customer demand puts more pressure on studios and cinemas to nail global release dates and price competitively.
Social networks as well as piracy mean studios suffer when releasing a film in separate markets months apart.
There is an online network called Tugg that enables customers to choose an independent film and create a viewing event at their local cinema; the number of tickets sold determines if the screening goes ahead. Imagine moviegoers programming independent films with bullet-like precision, selling out two sessions a day instead of multiple sessions with only a handful of viewers.
Staggered pricing is also being introduced. Maxing out attendance is highly desirable for box office take and both fixed and variable pricing models have the ability to deliver profits.
Many studios are now offering content on new or multiple channels to extend their brand. The Weinstein Company TWCsynonymous with independent cinema, announced last year that they plan to refocus their efforts on television.
When customers are satisfied with brands, they will stay loyal. There is no end in sight Most customers want a valued service or experience, quality over quantity — a pull strategy as opposed to a push strategy. If you give your moviegoer something unique for a competitive price then they will continue to visit.
Do I want to go see Star Wars at the movies or do I want to stay at home and watch an entire season of Daredevil on Netflix? Actually, I want to do both of those things, so the question is which one do I want to do now?
Can I wait to see a movie on iTunes or is there a sense of urgency to see it at the cinemas? What do you think?A future where multiplex cinema and home content offerings live in harmony relies on two factors— improving the customer’s theater going experience and, as a result, increasing customer satisfaction.
Employee Suggestion System Essay MHRM (N) STAFF SUGGESTION SCHEME & WORK IMPROVEMENT TEAMS 1. INTRODUCTION Every individual has creative talent and ability to make suggestions to improve the way his job is being done.
Every individual takes an interest and pride in his work and is keen to make continuous .
Amnesty International heeft de vaarbewegingen van de MV Schippersgracht de afgelopen twee maanden gevolgd. Op dit moment bevindt het schip zich in de Middellandse Zee en komt het naar verwachting begin volgende week aan in Egypte.
BHD cinema is new and modern with facilities and technology making that its customers observed in this research will mostly young people (including college student), thus several variables in the previous studies may be suitable and needed to take into account when measuring the service quality of a cinema/theatre.
BHD cinema is new and modern with facilities and technology making that its customers observed in this research will mostly young people (including college student), thus several variables in the previous studies may be suitable and needed to take into account when measuring the service quality of a cinema.
CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY Guest satisfaction is the highest priority for owners and managers .